Post by account_disabled on Nov 25, 2023 9:22:25 GMT
Experiments No matter what process you use to prioritize your experiments, always focus on the ideas that you think will have the most significant impact. This can help you demonstrate the value of experimentation to your company and drive a culture of experimentation forward. Take the time to design and implement effective experiments. Now comes the fun but most challenging part of implementing your experiment.
Whether you’re running a test on a landing page, analyzing creative content on a social Phone Number List media ad, or looking at the full conversion path of a lead generation offer, take the time to think through the details of your experiment. Here are some tips to remember. Test one thing at a time. The more variables in an experiment, the less meaningful the results will be. If you're testing one landing page against a completely different landing page Building a culture of experimentation in a team requires encouragement and motivation to always brainstorm ideas. This is why establishing a mechanism for tracking and documenting these brainstorms is critical to any good growth experimentation process.
word was banned by the forum boss)/media/c055dc_7453fca1348d4e2f865416daeb98d18d~mv2.jpg/v1/fill/w_462,h_224,al_c,lg_1,q_80,enc_auto/c055dc_7453fca1348d4e2f865416daeb98d18d~mv2.jpg[/img][/url]
Whether it's a sheet, document, Kanban board, internal page, or any other tool your team typically uses for internal documentation, make sure there's enough space for any and all brainstorming. Establishing a mechanism for tracking and recording these brainstorms is crucial to any good growth experimentation process. Still it's not enough to just put the original idea somewhere in the document. Instead you must ask your team to translate these brainstormed ideas into actual research-based hypotheses. Here’s an example of this in action: Idea from a brainstorming document: Use pop-up modal instead of inline to increase blog post conversions. Research: Our inline conversion rate is just below. Using slide-ins or pop-ups can increase conversion rates by making them more visible.
Whether you’re running a test on a landing page, analyzing creative content on a social Phone Number List media ad, or looking at the full conversion path of a lead generation offer, take the time to think through the details of your experiment. Here are some tips to remember. Test one thing at a time. The more variables in an experiment, the less meaningful the results will be. If you're testing one landing page against a completely different landing page Building a culture of experimentation in a team requires encouragement and motivation to always brainstorm ideas. This is why establishing a mechanism for tracking and documenting these brainstorms is critical to any good growth experimentation process.
word was banned by the forum boss)/media/c055dc_7453fca1348d4e2f865416daeb98d18d~mv2.jpg/v1/fill/w_462,h_224,al_c,lg_1,q_80,enc_auto/c055dc_7453fca1348d4e2f865416daeb98d18d~mv2.jpg[/img][/url]
Whether it's a sheet, document, Kanban board, internal page, or any other tool your team typically uses for internal documentation, make sure there's enough space for any and all brainstorming. Establishing a mechanism for tracking and recording these brainstorms is crucial to any good growth experimentation process. Still it's not enough to just put the original idea somewhere in the document. Instead you must ask your team to translate these brainstormed ideas into actual research-based hypotheses. Here’s an example of this in action: Idea from a brainstorming document: Use pop-up modal instead of inline to increase blog post conversions. Research: Our inline conversion rate is just below. Using slide-ins or pop-ups can increase conversion rates by making them more visible.