Post by account_disabled on Mar 10, 2024 9:53:14 GMT
Like every year, the Reuters Institute for the Study of Journalism and the University of Oxford have published the " Digital News Report 2021 ", always very useful for understanding how the inhabitants of different nations relate to the information system. It is based on a questionnaire delivered online, between the end of January and the beginning of February 2021, to a representative sample of the population (2010 individuals in Italy). Therefore, the survey tends to underrepresent those who do not use the internet. Since the complete report says little about the Italian situation, I asked for the data that I illustrate here. First of all, it is worth pointing out some context data relating to trust in the information system which, compared to the previous year, grew by 11 points, reaching 40%.
The pandemic probably triggered a need for news that was well satisfied by India Mobile Number Data the Italian media circuit. Information sources: less social media, more aggregators The smartphone confirms itself as the preferred device for accessing information (68%, +5%), while the desktop computer declines (38%). Among the most used news sources, online sources (including social media) slightly prevail over television (76% versus 75%), which in our country continues to have a cumbersome role, more than elsewhere. The printed paper, however, continues its decline towards irrelevance (18% or -4 points compared to the previous year). Looking further into the behavior of those who search for news online, we discover that 21% mention social media, which however suffers a drop of 6% . 22% say they use search engines to enter the name of a specific website (-1%) and 17% to search for news (+1%).
Only 19% (+1%) report consulting the newspaper's website or app directly (on average in other countries this is the main access point). 9% mention news aggregators, which grow by 4 points, 5% mention newsletters (-1%). Therefore, the loss of relevance of social media as a main source has been noted above all by applications that allow you to have an algorithmic or curated summary of the news. Flourish logoA Flourish chart When asked specifically about the type of aggregators, 20% of Italians say they visit the Google News section or the related application (-3%), 14% mention newspaper sites (-5%), 12% the press review (+1%). Residual values โโfor Apple News (7%) and Flipboard (5%), Upday (5%), Good Morning Italia (3%) and Feedly (2%).
The pandemic probably triggered a need for news that was well satisfied by India Mobile Number Data the Italian media circuit. Information sources: less social media, more aggregators The smartphone confirms itself as the preferred device for accessing information (68%, +5%), while the desktop computer declines (38%). Among the most used news sources, online sources (including social media) slightly prevail over television (76% versus 75%), which in our country continues to have a cumbersome role, more than elsewhere. The printed paper, however, continues its decline towards irrelevance (18% or -4 points compared to the previous year). Looking further into the behavior of those who search for news online, we discover that 21% mention social media, which however suffers a drop of 6% . 22% say they use search engines to enter the name of a specific website (-1%) and 17% to search for news (+1%).
Only 19% (+1%) report consulting the newspaper's website or app directly (on average in other countries this is the main access point). 9% mention news aggregators, which grow by 4 points, 5% mention newsletters (-1%). Therefore, the loss of relevance of social media as a main source has been noted above all by applications that allow you to have an algorithmic or curated summary of the news. Flourish logoA Flourish chart When asked specifically about the type of aggregators, 20% of Italians say they visit the Google News section or the related application (-3%), 14% mention newspaper sites (-5%), 12% the press review (+1%). Residual values โโfor Apple News (7%) and Flipboard (5%), Upday (5%), Good Morning Italia (3%) and Feedly (2%).